Announcing the 5th Annual
Voice of the Customer Conference
November 7-8, 2011
Dear colleague,
Listening to the “voice of the customer” is one of those simple but powerful concepts that’s already transformed the world of customer support. Richer online forums, social media, new loyalty and satisfaction metrics, blogs, wiki-based knowledgebases, community partnerships–fresh ideas and business models are bubbling up everywhere.
That’s why this year we’re dedicating our annual Voice of the Customer Conference to the broad topic of support innovation. We’re building a two-day program of experts, visionaries, and hands-on managers to help you stay ahead of the VOC curve, to spot the most interesting opportunities, and perhaps avoid a few dead ends.
We’re also launching a brand-new conference feature–our VOC Innovation Showcase. We’re hosting a star search for the eight most innovative and important “voice of the customer” support programs, and we’ll give each of our winners a chance to describe what they accomplished and to share critical tips and techniques with you.
If you’ve taken part in any of our earlier VOC conferences, you know that our goal is to create an intimate “boutique-style” retreat where our attendees can ask questions and share experiences with each other and with our speakers. You won’t just trade a few business cards at this conference: You’ll get to make new friends and valuable industry connections with dozens of colleagues who are wrestling with exactly the same issues that you are.
And we also want to make sure you have a first-class experience at a reasonable cost. The venue is The International, a top-rated conference center and resort in Bolton, Mass., nestled in a beautiful stretch of New England countryside. Registration is a modest $685 for the two days.
Take a look at this year’s agenda and ask yourself whether there’s anything more important than this conference on your calendar for 2011. This is a time of great change in the support and services world, and understanding the voice of the customer is more than ever a critical skill.
See you in November!
Fred Van Bennekom …………………..Jeffrey Tarter………………….. Phil Verghis
