Announcing the 4th Annual
Voice of the Customer Conference
October 25-27, 2010
Dear colleague,
“Listen to your customers.” That’s always been terrific advice… but the voice of the customer these days has become noisy and confusing. Especially in the enterprise world, companies are struggling to sort out the feedback from influencers and decision-makers, end-users, developers, resellers, IT managers–whole communities of people with different and often contradictory customer support concerns.
In fact, making sense out of so many customer voices is probably the toughest single challenge that support managers now face.
That’s why this year’s Voice of the Customer Conference will focus on techniques and tools for dealing with this complex new customer world.
We’ll look at how to engage with the full spectrum of corporate buyers and users. How to create great online forums for technical experts. How to cultivate loyalists and champions. How to develop analytic models to manage key customer segments. How to “listen to the chatter” of the thousands of people who talk to you (and to each other) about your business. And much more.
Now in its fourth year, the First Wednesday Group’s annual conference has built a strong reputation as the place for leading-edge insights from the support world’s smartest people. Some of these smart people are on stage with microphones; others are part of our audience of hands-on support managers and professionals–people who are eager to share their ideas and experiences with their colleagues in an intimate, friendly retreat away from office distractions.
Once again, the setting is The International, a first-class conference center and resort in Bolton, Mass., and registration is a modest $385* for the main conference on Tuesday Oct. 26. The optional pre-conference Survey Design Bootcamp on Monday Oct. 25 is also $385, and our optional post-conference, half-day workshops on Wednesday Oct. 27 are $195 each.
Take a look at this year’s agenda and ask yourself whether there’s anything more important than this conference on your calendar for 2010. This is a time of great changes in the support and services world, and understanding the voice of the customer is more than ever a critical skill. On October 25-27, we’ll show you how to use that skill to become the kind of support partner your customers dream about.
See you in October!
*Special offer: Bring a friend or a colleague–additional conference registrations are half-price ($192.50)!
